Bob Burg famously said: “people buy from people they know and trust”. Trust, undoubtedly, forms the foundation of any relationship – whether personal or professional. And this is even more prominent within an industry such as aesthetics where clients are exposing themselves and their insecurities. They place complete and utter faith into practitioners to help them achieve their desires about how they wish to look and feel. Have you ever bought something (for example, a new phone, a holiday, or a piece of furniture), but only after checking the reviews first? Well, the same principle applies. Clients want to know that the services you offer are credible, genuine and safe – they won’t risk being scammed or receiving a service below par. While this seems all relatively straightforward, building trust with existing and potential clients shouldn’t be overlooked. Instead, clinic owners must dedicate sufficient time and resources to understanding how to build (and maintain) trust and rapport – from the get-go. In this session, multi-award-winning profit coach and bestselling author, Alan S. Adams shares his key insights into how to achieve this – from understanding and implementing decision triggers, offering added-value services, and showcasing your clinic, the right way. Together, these simple-toimplement tools and tactics will boost effective working relationships, enhance sustainable business growth, and ensure you become the ultimate go-to clinic.

Multi-award-winning profit coach and bestselling author, Alan S. Adams has published a series of books all firmly focused on helping businesses achieve the ultimate sustainable growth. His most recent book, The Beautiful Business, focuses on supporting medical, cosmetic and aesthetic company owners with their own very bespoke challenges. A former weapons engineer and submariner with the Royal Navy, Alan went on to complete a BSc Degree in International Disaster Engineering and Management. He is also a Master Neuro-Linguistic Programming (NLP) practitioner and fully qualified life coach, and he now uses these skills to provide strategic support and consultancy to clinics across the UK. As well as running seminars and workshops aimed at sharing practical advice and guidance on increasing business profitability, goal-setting, and business growth, Alan works with clinics on a strategic level: conducting intensive top-to-bottom reviews to deliver a bespoke business development plan. Alan has become a staple figure within the industry, and his efforts and service to the sector have been recognised on a national scale. He’s been awarded a number of prestigious accolades including: Enterprise Nation UK’s Top 50 Advisors, APCTC Coach of the Year Finalist, and 2023 Global 100 Best Business Consulting Firm of the Year.